Three years, 40+ brands, and one very well-used ring light later — here’s how I got here and how I work.
[ A long Journey ]
The Story
I started making content the way most people do now — for fun, no strategy, just a phone and whatever was interesting that day. What changed things was noticing which videos people actually finished watching, and realizing that was a skill, not luck.
Brands started reaching out before I ever pitched anyone. The first few collabs were small — a single video here, a product swap there — but they taught me the thing that shapes how I work now: the best-performing content never looks like an ad, because it isn't trying to be one.
Since then I've worked with skincare, tech, and fashion brands who all wanted the same underlying thing — content that felt like a recommendation from a friend, not a commercial interrupting someone's feed. That's still the whole job, three years in.
[ Why Choose Esme ]
Why ESME
The reasons come before the receipts. Esme offering more than a value and exposure to your brands
You get me, not a hand-off
I shoot, edit, and answer your emails myself — no account manager between you and the person on camera.
Usage rights, already sorted
Every package spells out organic vs. paid usage upfront — no separate negotiation once you’re ready to run ads
Turnaround that match timeline
3-day standard delivery, with rush options when your campaign can’t wait. Elevate the contat that useful.
Built on what's actually worked
Every hook and format comes from real results across 40+ brand campaigns — not a guess at what “feels UGC.”
[ Esme Works Recently ]
Portfolios
The portfolio collections showcasing the real process that resulting impact to the brand visibility and awareness.
Healthcare
Clinic
Beauty
Skincare
Music
TV Show
Agency
Creative
Housing
Interior
Standard delivery is 3 business days from receiving your product or brief. Rush delivery (48 hours) is available as an add-on if your campaign timeline is tight.
Every package includes organic usage by default — you can post the content on your own channels right away. Paid usage (running it as an ad) and whitelisting are add-ons, priced by duration, so you only pay for what you're actually using.
Only if the content requires it — unboxings and hands-on reviews need the real product, but talking-head or digital-service content can often be shot without shipping anything. I'll confirm what's needed once I know the brief.
Every package includes one round of revisions based on specific feedback. If something's off-brief, we fix it — this isn't a one-shot delivery with no room to adjust.