{"id":1065,"date":"2026-01-17T14:22:17","date_gmt":"2026-01-17T14:22:17","guid":{"rendered":"https:\/\/elementor.deverust.com\/rushfeyshana\/?p=303"},"modified":"2026-08-06T06:59:51","modified_gmt":"2026-08-06T06:59:51","slug":"organic-vs-paid-usage-rights-explained","status":"publish","type":"post","link":"https:\/\/templates.sparklethings.com\/esme\/2026\/01\/17\/organic-vs-paid-usage-rights-explained\/","title":{"rendered":"Organic vs Paid Usage Rights Explained"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1065\" class=\"elementor elementor-1065\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cae2ee e-flex e-con-boxed e-con e-parent\" data-id=\"3cae2ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46f1227 e-con-full e-flex e-con e-child\" data-id=\"46f1227\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7af3ed3 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-gum_heading\" data-id=\"7af3ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h1 class=\"section-main-title size-default\">Organic vs Paid Usage Rights Explained<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98b8db8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"98b8db8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:125}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5e602 elementor-widget__width-initial elementor-widget elementor-widget-gum_post_meta\" data-id=\"ef5e602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><a href=\"https:\/\/templates.sparklethings.com\/esme\/2026\/01\/17\/\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg><span class=\"meta-text\">January 17, 2026<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfa3ef elementor-widget__width-initial elementor-widget elementor-widget-gum_post_meta\" data-id=\"2bfa3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><a href=\"https:\/\/templates.sparklethings.com\/esme\/category\/brand-exposure\/\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-archive\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M32 448c0 17.7 14.3 32 32 32h384c17.7 0 32-14.3 32-32V160H32v288zm160-212c0-6.6 5.4-12 12-12h104c6.6 0 12 5.4 12 12v8c0 6.6-5.4 12-12 12H204c-6.6 0-12-5.4-12-12v-8zM480 32H32C14.3 32 0 46.3 0 64v48c0 8.8 7.2 16 16 16h480c8.8 0 16-7.2 16-16V64c0-17.7-14.3-32-32-32z\"><\/path><\/svg><span class=\"meta-text\">Brand Exposure<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-163249d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"163249d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:75}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abacf91 elementor-widget elementor-widget-gum_post_image\" data-id=\"abacf91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/templates.sparklethings.com\/esme\/wp-content\/uploads\/sites\/361\/2026\/01\/film-strip-frame-in-purple-and-orange-2026-03-24-01-02-35-utc.jpg.webp)\"><img decoding=\"async\" src=\"https:\/\/templates.sparklethings.com\/esme\/wp-content\/uploads\/sites\/361\/2026\/01\/film-strip-frame-in-purple-and-orange-2026-03-24-01-02-35-utc.jpg.webp\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3d2eaf e-flex e-con-boxed e-con e-parent\" data-id=\"b3d2eaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-268fcba e-con-full e-flex e-con e-child\" data-id=\"268fcba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a9a2e5 e-con-full e-flex e-con e-child\" data-id=\"0a9a2e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e85cb5f e-con-full e-flex e-con e-child\" data-id=\"e85cb5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa365a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cfa365a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s a scenario that plays out more often than it should: a brand books a UGC creator, loves the video, and decides to run it as a paid ad. Then gets an invoice they weren&#8217;t expecting \u2014 or worse, a &#8220;actually, that&#8217;s not what we agreed to.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee93f3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5ee93f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nobody&#8217;s being difficult here. It&#8217;s just that &#8220;usage rights&#8221; is one of those terms everyone nods along to in a call and nobody actually defines. So let&#8217;s define it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5119bdf e-con-full e-flex e-con e-child\" data-id=\"5119bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-156a622 elementor-widget elementor-widget-heading\" data-id=\"156a622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What \"usage rights\" actually covers<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d05fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b3d05fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Usage rights are permission to use a piece of content somewhere beyond where the creator originally posted it. That&#8217;s it \u2014 that&#8217;s the whole concept. The confusion comes from assuming that permission is automatic, unlimited, and forever, when in most UGC agreements it&#8217;s none of those things by default. If a creator delivers you a video, you don&#8217;t own unrestricted rights to it unless that&#8217;s specifically been agreed. What you <em>do<\/em> get depends on which of the categories below your package includes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab9192d e-con-full e-flex e-con e-child\" data-id=\"ab9192d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2eee72 e-con-full e-flex e-con e-child\" data-id=\"c2eee72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03ca319 elementor-widget elementor-widget-heading\" data-id=\"03ca319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Exclusivity is a third, separate thing<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b38817c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b38817c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t confuse this with usage rights \u2014 exclusivity means the creator agrees not to work with competing brands for a set period. It has nothing to do with where the content runs; it&#8217;s about who else the creator can work with while your campaign is active. If you need category exclusivity (say, no other skincare brands for 60 days), that&#8217;s its own conversation and its own add-on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dbd480 e-con-full e-flex e-con e-child\" data-id=\"9dbd480\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d302ee5 elementor-widget elementor-widget-heading\" data-id=\"d302ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How this works with Esm\u00e9<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3862628 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3862628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every package includes organic usage by default, full stop \u2014 no fine print. Paid usage and whitelisting are available as clearly priced add-ons with set durations, and exclusivity is available on request rather than bundled in automatically. Nothing gets negotiated after the fact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf98bf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cbf98bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious what that looks like for your next campaign? Talk to us now and get a proper solutions and I&#8217;ll walk you through what fits your budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a7b2c3 e-con-full e-flex e-con e-child\" data-id=\"3a7b2c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6058a6a elementor-widget elementor-widget-heading\" data-id=\"6058a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Share this post<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa53e1d elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"aa53e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-float elementor-repeater-item-a1b5f30\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-animation-float elementor-repeater-item-ca2c411\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-float elementor-repeater-item-ad4293b\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d9f64c e-con-full e-flex e-con e-child\" data-id=\"6d9f64c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1a7d4 elementor-widget elementor-widget-heading\" data-id=\"1e1a7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Read Next Post<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b23597e elementor-widget elementor-widget-elementskit-blog-posts\" data-id=\"b23597e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-blog-posts.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <div id=\"post-items--b23597e\" class=\"ekit-row post-items\">\n                    <div class=\"ekit-col-6\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/templates.sparklethings.com\/esme\/2026\/04\/14\/why-i-turned-down-a-brand-deal\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/templates.sparklethings.com\/esme\/wp-content\/uploads\/sites\/361\/2026\/01\/hands-working-with-laptop-on-desk-2026-01-08-23-15-53-utc.jpg.webp\" alt=\"Why I Turned Down a Big Brand Deal\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                            \n                            \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 288c79.5 0 144-64.5 144-144S335.5 0 256 0 112 64.5 112 144s64.5 144 144 144zm128 32h-55.1c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16H128C57.3 320 0 377.3 0 448v16c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48v-16c0-70.7-57.3-128-128-128z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/templates.sparklethings.com\/esme\/author\/masfreeenvato\/\" class=\"author-name\">masfreeenvato<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tApril 14, 2026\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/templates.sparklethings.com\/esme\/2026\/04\/14\/why-i-turned-down-a-brand-deal\/\">\n\t\t\t\t\t\tWhy I Turned Down a Big Brand Deal\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"ekit-col-6\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/templates.sparklethings.com\/esme\/2026\/03\/23\/skincare-campaign-2m-views-case-study\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/templates.sparklethings.com\/esme\/wp-content\/uploads\/sites\/361\/2026\/01\/woman-in-bathroom-applies-cream-to-her-face-2026-03-17-02-28-53-utc.jpg.webp\" alt=\"Inside the Skincare Campaign That Hit 2M Views\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                            \n                            \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 288c79.5 0 144-64.5 144-144S335.5 0 256 0 112 64.5 112 144s64.5 144 144 144zm128 32h-55.1c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16H128C57.3 320 0 377.3 0 448v16c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48v-16c0-70.7-57.3-128-128-128z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/templates.sparklethings.com\/esme\/author\/masfreeenvato\/\" class=\"author-name\">masfreeenvato<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tMarch 23, 2026\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/templates.sparklethings.com\/esme\/2026\/03\/23\/skincare-campaign-2m-views-case-study\/\">\n\t\t\t\t\t\tInside the Skincare Campaign That Hit 2M Views\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                <\/div>\n       <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Phasellus sit amet odio ex. Pellentesque id enim sed lectus consectetur consequat faucibus vel augue. Cras blandit hendrerit eros, non eleifend mauris mollis et. Phasellus dictum nisl sed velit dignissim, sit amet porttitor tortor commodo. Nunc quis tincidunt enim. Fusce mauris sapien, lobortis eu maximus ac, luctus molestie diam.<\/p>\n","protected":false},"author":1,"featured_media":1370,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[3,7,4,8,6],"class_list":["post-1065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-exposure","tag-brand-tips","tag-content","tag-creator","tag-hooks","tag-marketing"],"_links":{"self":[{"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/posts\/1065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/comments?post=1065"}],"version-history":[{"count":44,"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/posts\/1065\/revisions"}],"predecessor-version":[{"id":1560,"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/posts\/1065\/revisions\/1560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/media\/1370"}],"wp:attachment":[{"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/media?parent=1065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/categories?post=1065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/templates.sparklethings.com\/esme\/wp-json\/wp\/v2\/tags?post=1065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}